Multigenerational Homes are on the Rise

According to cnbc.com, grandparents, parents and kids are living together under the same roof more than ever. Why? Is it the sluggish economy or the influx of cultural households and their preferences? The Census Bureau’s recent survey showed that more than 4.3 million, or 5.6 percent...

Apartment Trends

Is the American Dream getting a makeover? RENTCafe experts analyzed a ton of data pertaining to apartment renting, and it confirmed a trend already evident around the nation. Many Americans are starting new households, downsizing from large homes, the appeal of a simpler, apartment life is...

Redefining Luxury – the Elite Millennial

According to the Mendelsohn Affluent Survey, there are currently 11.8 million Millennials aged 18-30 living in the U.S. with annual incomes over $100,000. 34% of them have actually been wealthy throughout their lifetime. This demographic will be 2018’s largest generational segment in the luxury consumer market....

Does Gen Y Have a Passion Issue in the Workplace?

Generation Y entering the workplace is creating quite a stir. The New York Times refers to them as the “Generation Why Bother” and USA Today calls them pampered and high maintenance. The entitlement attitude is not going over well in the workplace. Is this generation really...

Developers Target Gen Y

Generation Y grew up being told that they needed to go to college so they could get a good job. Who could have foreseen was that many would be coming out of college only to find themselves thrust into a time when jobs are harder...

Genders and Real Estate Decisions

Inman News recently posted the results of a gender study – finding that men and women indeed have different buying styles when it comes to real estate. How exactly do they differ? Men are primarily left-brain dominant. They are specific and literal. If a woman wants something...

Retirement is Changing

Retirement is different today, and so are retirees. What are they looking for in retirement? CNN recently posted a study of the best places to go for each of today’s Boomer retirement trends. As the country's 78 million baby boomers reach the official age of seniority, they're...

Is the Next Baby Boom Coming?

Until recently, it was believed that another wave of baby boomers seemed highly unlikely. The recession sent birth rates in the U.S. plummeting. Having declined all throughout the 90s, the number of women entering childbearing years is at an all-time high and continuing to rise. These...

Tablets and Smartphones Drive Ad Response

Consumers are more responsive to ads on tablets than smartphones, but both devices are driving high levels of engagement with advertising and media, according to a new study by the Interactive Advertising Bureau. The research found nearly half (47%) of tablet owners and a quarter...

How to Reach the “Other” Target… Men!

I’ve written countless articles on getting your message to the modern woman, Baby Boomer, Gen X buyer, Millennial, and even the Tween. There’s a demographic virtually no one talks about… the guys. Has anyone explored how these cultural and economic shifts really affect them? How do...