Generation Z: Hey, Big Spenders!

The 20 million US children aged 8 to 12 are the new power players of consumerism. Yes, today’s tweens are now known as Generation Z. It has been estimated that they are spending $30 billion of their own money annually and influencing another $150 billion...

What Do Gen Y Renters Expect?

How do apartment managers attract and keep up with tech-savvy Gen Y renters? What amenities are they looking for? Here’s one key: upgrades. They view rental communities just like their cars and smartphones– having the ability to constantly change and be upgraded. So what do “upgrades” look...

What are the Traits of the Silent Generation?

Born between 1927 and 1945, The Silent Generation, also known as Traditionalists, tend to be in their 60s, 70s, and even 80s. Most Traditionalists are retired, but those that are still working seem to be largely aging partners, managers, or senior support staff. Some of their...

More Adults Tweeting All the Time

A recent Pew report indicated that the fraction of "online" adults who use Twitter on a typical day has quadrupled over the past 18 months. What’s an online adult? Someone who uses Internet and email, at least once in a while. About 80 percent fit...

Reaching Gen Y for Multifamily Housing

Is Generation Y really that social? Not online, but for community events? They may be, as long as there’s a specific focus with hands-on demonstrations. Stephens of Ross Management holds a positive view on this subject and says the current generation is indeed attracted to community...

Retirement Age Goes Up by Seven Years

The recent Gallup's annual Economy and Personal Finance survey conducted revealed that the average nonretired American now expects to retire at age 67, up from age 63 a decade ago and age 60 in the mid-1990s. Today's younger nonretirees are more optimistic about being able to...

Millennials: Lazy and Entitled?

New studies by The Boston Consulting Group, Barkley, and Service Management Group show Millennials in stark contrast to their reputation as the lazy and entitled generation. In fact, they are actually engaged in consumer influence with distinctive buying habits. According to Christine Barton, a partner at...

How To Attract Young Renters

Millennials… the coveted demographic. Wikipedia says characteristics of the generation vary by region, depending on social and economic conditions. However, it is generally marked by an increased use and familiarity with communications, media, and digital technologies. It is believed that they will save the housing market,...

Small Houses, Living Large

Downsizing has been a trend over the last several years, whether you are an empty nester eliminating yard work or a family adversely affected by past economic conditions. Builders are making this trend work for them with new designs and plans. Today buyers aren’t looking...

Will the Echo Boomers Save the Housing Market?

The housing market has a huge impact on the health of the economy. With the seemingly upturn of the market, the catalyst will most likely be demographics. Generation X (thirty-somethings) is small relative to the one that came before it — the baby boomers — and...