How Are Builders Catering to the Single Woman Buyer?

Single women continue to be a major force in the real estate market, according to MSNBC and the National Association of Realtors. The demographic accounted for 20 percent of all homebuyers in the past year, whereas single men only made up 12 percent of the...

Baby Boomers Finally Contributing to Online Sales

Baby Boomers have finally become more comfortable with technology; they have now started spending a great deal of money online. According to Mediapost, more than 70% of consumers ages 45 to 55 made an online purchase in the past three months. Consumers ages 56 to 66...

What Luxury Agents Do for That Sale

According to the LA Times, real estate agents listing an $8-million home in Santa Monica wanted to ensure a good crowd for an open house last month, so they hired a stilt walker, shirtless male jugglers and a contortionist who floated in the pool, encased...

Affluents Right at Home in the Digital World

In a recent survey about lifestyles and attitudes, 79% of affluents shared that in the last decade their lives have become quite intertwined with technology, including digital advertising. Almost 60% said they took action as a result of seeing a digital ad, including clicking, searching...

Boomers: Is the Housing Market’s Cavalry Here?

Being able to easily meet today’s required 20 percent down payment, boomers should be ready and able to bail this generation out of the housing muddle. So why is this not happening? Unfortunately, the boomers are too busy taking care of the Gen-Xers that CAN’T qualify...

8 Things You Must Know About Your Perfect Client

Do you want to really reach your audience with your marketing message? It doesn’t matter if you are using traditional print or new media campaigns, if you don’t know who your buyer is you won’t get anywhere. Make sure these questions have CLEAR and SPECIFIC...

Gen Xers are Online the Most

It’s not the Millennials that are the most savvy in the digital world. Generation X—the first generation to grow up with PCs—are the ones plugged in the most. These 34- to 45-year-old consumers are heavy users of digital tools, but they also watch more TV...

Do I Really Have to Consider Mobile Marketing?

Maybe you’re still trying to figure out this Twitter thing and you simply can’t imagine why you should consider yet another “fad”. Guess what: Mobile marketing is no longer considered “out there”, it is here and still growing. If you’re not marketing your business to mobile...

Who’s Using Social Media?

In 2011, over 63% of Internet users in the United States will use social networks on a regular basis, amounting to nearly 148 million people. Marketers and media companies alike now know that Social media is here to stay, and in order to reach their...