Anchor Tenant

Even if the traditional mall isn’t the entertainment epicenter it once was, mixed-use spaces and the like have still found use for the classic mall blueprint. One of the most familiar elements brought over from the mall era is the anchor tenant. The business that “anchors”...

Omnichannel

The way we shop has changed dramatically as new mediums and means of purchase have cropped up left and right. Consumers are searching everywhere for new products and content, so brands and business owners have to adopt a similar approach. In order to reach consumers...

Personalization

In an era oversaturated with content, it takes a unique approach to engage your audience. This is where personalization comes in. Personalized content marketing uses customer behavior and intent to shape content that is specific to their interests. Study your customers The first step to effective...

Solar Technology

Energy efficient technology in real estate has evolved from an innovative trend to a must-have feature. In both residential and commercial development, energy-saving initiatives raise property values and prioritize a focus on the future. Residential The National Association of Home Builders conducted a survey on the needs...

Back to Basics

While renters are eager to see smart technology incorporated into multifamily design, many home owners just want to get back to the basics. According to a recent report released by the National Association of Home Builders, homebuyers want less fancy features and more function. Laundry Rooms It...

Creating a Safe Home Environment for a Loved One with Alzheimer’s

Guest post by Lydia Chan, Alzheimerscaregiver.net There’s very little room for error in your home if you’re caring for a loved one with Alzheimer’s disease. The degenerative disease that impairs memory and cognitive functioning leaves one vulnerable to confusion and highly susceptible to accidents. That means adjustments...

The Others

Social Media is an ever-evolving, fickle virtual world. Platforms disappear almost as quickly as they crop up. Even massively popular social networks aren’t guaranteed to survive with time as we saw with the demise of Myspace. Marketing professional or not, if you want to stay...

Smart Multifamily

Smart home technology is growing in popularity every day. Builders are including smart tech in their new construction plans while current home owners are making tech-based renovations. Unfortunately for renters, apartments don’t allow for the same level of design flexibility as home ownership. If renters...

Yard Signs

In the real estate industry, the yard sign is almost as common of a networking tool as the business card. This signage serves as a lead generator that can help agents garner new business while closing deals with current prospects. The Look   Similar to designing a...

Newsletters

Extra! Extra! Read all about it! Newsletters are still a great way to market your services to prospects and current clients. Serving as both a brand refresher and a new marketing tool, newsletters have the potential to keep you on a customer’s radar while also...