Single Women and Real Estate

In 2010, unmarried women made up 20 percent of all homebuyers, according to the National Association of Realtors, compared to 12 percent of single men. What’s responsible for such a variance? Some experts believe it is a sense of belonging, or “nesting” that drives single women...

Does Direct Mail Still Work?

I’m not talking about eBlasts or opt-in newsletters. I mean something in an envelope that actually arrives in your physical mailbox. Print is dead. Direct mail is dead. Outdoor is dead. Or are they? If you are still estimating your ideal client’s demographics using old-school thought processes, then...

What Do Millennials Want in a New Home?

Millennials buying homes now are different from the group that will be entering the market in the next 15 years. Also known as Generation Y or the Echo Boomers, this group numbers 80.8 million, according to the U.S. Census Bureau. The Bureau actually estimates that Millennials could number 92.9...

Will Boomers Reshape the Housing Market Once Again?

Baby Boomers used to be one of the largest targeted demographic groups in the housing industry. As their retirement funds diminished over the past few years, many were forced to work longer before considering a retirement home or community, which put them in a limbo...

Chronology of the Generations

There have been many conflicting attempts to classify the generations of the western world. The chronology through the early part of the Baby Boomer generation has been widely accepted; however it is harder to define the newer generations. Do we attach them to population dynamics...

Boomers as Tech-Savvy as Millennials? For Realz?

Boomers may not be the first group to run out and buy the latest Netbook or iPad, they ARE as likely as our young Millennials to own computers, access the Web on a daily basis, and own gadgets like the latest mobile phones. According to Ad...

Shift in Buyer Wants and Needs

Aging boomers are reluctant to sell their homes for two reasons. One, they may be in trouble with their mortgages and are waiting for the market to rebound and two, they are healthier than their parents’ generation and will likely delay the move to retirement...

Is Outdoor Really Dead?

Outdoor advertising may still be around… but it has a lot of catching up to do. When billboards first appeared they were made of poster paper and hung where passersby couldn’t help but notice them—and today, that’s largely unchanged. The messages may have evolved but advertisers...

What Does Generation Y Want in Their Next Home?

So what’s one of the top desires Generation Y homebuyers have for their next home? You can probably guess it, walkability. This truth was recently reinforced at a NAHB conference in Orlando. Not only does Generation Y want to be able to walk to...

Is Now The Time To Buy A Home For Retirement?

According to a recent Smartmoney.com article, retirees are starting to show increased interest in buying homes again, most of which are in the nations hottest retirement markets such Palm Beach and Hilton Head. According to the article, most retirees are starting to think that buying their...