55+ Communities Are Opening Their Doors To Younger Generations

As the housing market became more volatile many builders and developers were forced to change their models. This included product design and target market. A recent USAToday.com article talks about the changes many builders in the 55+ market had to consider during the housing crash. One...

The Affluent More Likely To Use Social Networks

A recent Nielsonwire.com study shows that the more affluent members of society are participating on certain social networking sites more than others. According to the study, half of the U.S. population visited a social networking site in the last year. These numbers seem to be growing...

Study Reveals Shopping Habits By Generation

In March, Nielsenwire.com released a report that helps businesses understand the shopping and media habits of differing generations. This study is an important tool when it comes to developing promotion, advertising, and marketing strategies. Its findings are based on the buying habits of millennials, generation...

The Growing Power Of Female Home Buyers

There have been a lot of articles and studies published recently talking about the growing power of female buyers. Their buying power extends to multiple markets including the automotive and home markets. According to the She-Conomy.com blog, women make 85% of all brand purchases. That...

The Metlife Study Of Boomers In The Middle

This study examines the largest portion of the baby boomer generation, which are boomers born between 1952 and 1958 that will be 52 to 58 years old in 2010. MetLife describes it as the traditional middle child situation that can be seen in most families....

How Boomers Are Reinventing Retirement

The way we view retirement today is a lot different than what it used to be. It’s not just about luxury or relaxation, but it’s more of a question mark for the baby boomers. Do I have enough saved to retire comfortably? Do I need to...

Baby Boomer Technology Adoption Is On The Rise

According to a recent CNBC.com article, boomer technology is becoming a booming business. The 55+ markets are adapting to new technology at a rapid rate. This includes smart phones, e-readers, and social media. Boomers adopt new technologies in large waves. They aren’t usually...

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