As marketing professionals are searching for more ways to increase reach and efficiency, digital technology is reaching new heights; literally. Digital billboards are allowing marketers to display a variety of messages and advertisements multiple times a day to thousands of viewers. Digital billboards allow numerous brands...
The Millennials versus Boomers conversation has been, and may always be, an extremely hot topic. People love to analyze the two generations and pit their interests, attitudes, and social concerns against each other. Whether manufactured for clicks or founded in reality, Millennials and Boomers seem...
The New Year is finally here! Not only is the Idea Associates team ecstatic about what’s to come, we also enjoy taking this time to reflect on everything we accomplished in the previous year. Here are a few of our proudest achievements from 2018. Marketing with...
Marketing professionals spend no shortage of time, money, and resources in an effort to successfully promote their products and services. Though many of the strategies used by industry professionals are effective, it’s hard to beat the influence of word-of-mouth. Happy customers are your greatest advocates,...
Where your audience is, your brand should follow. But every customer doesn’t interact with your brand in the same way, so should they all get the same treatment or product? In an era of brand ubiquity, you may be able to connect with a larger...
Marketing is a fast-paced business that often requires spontaneous creation and decision making. This on-the-fly style certainly works when reacting to current events and creating relevant content, but a more methodical approach is necessary in order to sustain consistent success year-round. With the New Year...
Guest post by Hazel Bridges, Creator of AgingWellness.org When someone you love needs long-term care, the last thing you want to think about is how to pay for it. Most seniors over the age of 65 will need some form of care at some point, so it...
For 30 years, Idea Associates has helped market over 500,000 living spaces across 16 different states. In all of our campaigns, we’ve striven to create a sense of place for our clients and their customers. Here’s how we do it. Lifestyle Any place worth residing is more...
As I was traversing the dozens of stores and restaurants in Ponce City Market, a thought crossed my mind. “Isn’t this basically a mall?” The decline of shopping malls in America is nothing new, but I’ve found myself fascinated by their epic demise when mixed-use...
Marketing isn’t all glitz and glamour. Staying in tune with what’s cool now is important when promoting a brand but some clients need help creating emotional messages that never go out of style. When working with clients that provide care-based services, you’ll have the opportunity...