Quitting Facebook

Facebook has been through the wringer in the last few years due to its role in spreading misinformation during the 2016 presidential election. The high-profile scandal has resulted in fleeing investors, decreased earnings, and a skeptical and wavering consumer base. Some users have decided to transition...

Consumer State of Mind

Every year, a new set of marketing trends surface with surefire strategies for attracting consumers. With the goal of viral potential, marketers set out to differentiate themselves from the competition to generate as many likes, shares, and online conversations as possible. While engagement is fantastic...

Family Matters

Home buyers have quite a few factors to consider when deciding on the perfect place. Things like location, cost, and square footage are all integral parts of the decision-making process. These components don’t exist in a vacuum though. The preferences of those you will share...

Mobile Fraud

Technology is getting smarter, and so are the scammers who use it with malicious intent. These fraudsters are always on the cutting edge of technological advances, searching for new ways to exploit unsuspecting users. As marketers target mobile apps for advertising opportunities, scammers are using...

The Agile Homebuyer

There are a lot of great tips out there for first-time home buyers, but in the 2018 housing market, the most common piece of advice revolves around speed. The homebuyers with the best chance of snagging the starter home of their dreams are the ones...

Animal House

It’s easy to understand why marketing campaigns targeting young children rely on animal mascots as brand representatives. Anthropomorphic animals have historically been the titular characters of many popular children’s stories so the transition to advertising makes sense. But if you think we outgrow our connection...

The new short-term lease

  Through the digital marketplace, prospective renters and property owners can connect with one another easier than ever. Online lodging and hospitality services like Airbnb offer an increased number of options and leasing opportunities which can often circumvent traditional housing standards. These platforms succeed in simplifying...

ReBrand

Corporations, they’re just like us! Corporations aren’t really people, contrary to federal law, but just like you and me, companies can still benefit from a makeover every once in a while. We might call our spruced-up wardrobe and newly regimented gym schedule a new year’s...

Impact

As the housing crisis taught many of us, the real estate industry does not exist on an island by itself. The success and failures of other industries can affect the real estate market in a myriad of ways. Everything from where we buy to how...

Visuals Are Vital

Strong visuals can convey your brand’s message just as effectively as well-written content. As images, videos, and graphics grow in popularity with online audiences, marketers are taking advantage of the immense benefits of using visuals. Here’s a look at some of the most popular forms...