Is There Stock in Stock?

A picture is worth a thousand words. This proverb is especially true in the marketing world. The imagery used in digital content significantly impacts the way consumers perceive a brand. Designers are tasked with finding images that accurately reflect the tone, style, and message of...

The Hybrid Office

Introverts rejoice! The once popular open office trend may be on its way out. Tech startups, creative hubs, and sales teams jumped at the opportunity to design collaborative work environments that allowed entire teams to work together in one spacious floorplan. However, the theory that...

Robot Furniture

Redecorating takes on a whole new meaning when you incorporate the tech of the future. Robotic furniture is the latest solution to space saving in small homes and apartments. Your 500-square foot apartment has much more room to spare when you can tuck your entire...

What’s in A Brand Name?

Do popular brand names really provide better products and services? The jury is still out on a definitive answer, but the success of companies like Brandless and other similar services certainly show a changing market. Some businesses have found success relying less on name recognition...

Facebook and your Small Business

According to a post by Mark Zuckerberg, Facebook’s News Feed is going to see a major overhaul in the near future. After an exhaustingly long year of explosive news (and fake news) sharing on the social network, Facebook titans have finally decided enough is enough....

Chatbots: The Future of Customer Service?

Everyone knows the frustration of calling a service provider and cycling through multiple automated options before reaching a representative. Though these robotic menus can be helpful, they don’t offer the same nuance of speaking with an actual person who isn’t stumped by full length sentences...

The 18-Hour City

When you think of places like New York City or Los Angeles, you probably imagine the non-stop hustle and bustle, the buzzing sounds of urbanity, and the colorful lights that illuminate the streets. These energetic areas are often referred to as 24-hours cities. With their...

The Holiday Rush

It’s the holiday season and consumers are hitting the stores, both online and off, to find gifts for their families and friends. Marketers know this is a busy time of year and people are looking to spend on the right products and services. Creating a...

How “Fake News” Is Changing Social Media

Marketing agencies and small business owners may have started to notice a slight hiccup when posting links on Facebook. The metadata (title, description, and image) that auto-generates with each post no longer allows alterations. Though most brands just want to “wow” their audience with creative...

A New Way To Buy

Ever since its creation and public release in 2009, Bitcoin has been gaining traction as a unique form of currency. The digital cash alternative is changing the way people buy and sell products and numerous industries have begun offering Bitcoin as a payment option for...