From friendly referrals to recommendations from family members, word-of-mouth has always been one of the best influencers in consumer marketing. An opinion grounded in trust and sincerity is effectual and much more likely to prompt action when coming from a familiar source. Companies exercise numerous...
Imagine making a cross-country move to a place you’ve never been with no friends or family in town. It’d be incredibly difficult to spend a Saturday morning touring new apartments when you have to hop on a flight, check into a hotel, and then say...
According to the 2017 Mayflower Mover Insights Study, millennials are being dubbed as “vacation movers”, due to the trend of relocating to new areas without intending to stay long term. Millennials are moving to advance their careers and find the fun, not to settle down...
Have you ever seen shipping containers stacked together on a dock and thought, “I think i’d like to live in one of those”? Well Aaron Holm, a former Amazon product manager, has the perfect new home design for you. Holm calls his new housing venture,...
If you could watch your favorite movie or check off a few things on your to-do list while on the way home from work, would you? What if all of this could be done in the comfort of your own car, without having to suffer...
Social Media is an ever-changing platform, but there are three constants you can rely on. First – your ideal buyer is probably on some form of social media (2.8 billion people are using it these days – the same number of people who lived on...
Life in the digital age has made ‘set it and forget it’ the go-to mode for managing every aspect of our lives – from paying bills to managing the temperature in our homes. But, if you’re ‘setting and forgetting’ your social media efforts, we have...
We’re at an interesting point in the real estate industry as a whole. The two demographics with the most spending power are also the two demographics that seem to be set on turning the ‘norm’ on its ear. While millennials continue to draw flack for...
Regardless of what happens in the next 12 months, one thing is certain – this will be a year of change and transition. But what do the political changes mean for housing? It’s a question that’s been on the mind of not only our industry...
‘Reality’ TV is usually considered ‘throwaway’ media – something that’s fun to watch, but doesn’t have any real effect on the real world. But, in the world of Real Estate, that’s not necessarily true. We’re all familiar with the Real Estate Reality TV shows –...