3 trends shaping our industry now As COVID-19 upended every corner of our society over the past year, we knew that it was only a matter of time before we would see this upheaval reflected in the world of design. Like everything in our lives, we...
In light of the current circumstances, there is a new conversation forming around office expectations and the possible shift to Work From Home, often referred to as WFH. Recently the CEO of Twitter made the decision to allow permanent WFH options. Nationwide Insurance is closing some of its major...
Homes are traditionally geared towards the concept of a multi-person household and therefore are built and priced in a way that potentially alienates single-person buyers. Yet, according to Builder, 28% of households are made up of singles, and that number is growing. It may be...
As the Millennial generation ages, their home preferences are changing. Survey data from NAHB suggests that Millennials are in the midst of starting and raising families. Thus, a desire for homes that better fit that need. Roughly 55% of Millennials surveyed prefer 2-story homes with between...
Many people say there is an urban housing crisis. With a growing influx of people moving to metropolitan city centers, finding reasonable housing becomes progressively challenging. The housing market in these areas are overpriced and highly competitive, especially as housing costs outpace wage growth. Some...
The Continuing Care Retirement Community (CCRCs) may expect to see an update to its model in the next few years. As a larger portion of the Baby Boomer generation nears retirement, these communities built before the age of internet connectedness may now need to rethink...
There is a growing sense of disconnectedness in the world. Several factors go into this: perhaps our family and friends live far away, maybe our neighborhoods lack the intentional design for cultivating connection, or it might be that we are so engaged via devices that...
In September 2015 Volkswagen was caught up in what some had nicknamed the “Emissionsgate Scandal”. The German auto-manufacturer who had once prided themselves on altruistic culture was suddenly found to be un-reputable in the public eye. As we have seen with business scandals like that...
What should companies value more: the trust of their consumers or their visibility in the market? Here's a look at a recent marketing campaign by The North Face that puts that question to the test....
Forget robots taking your job. If you are a social media personality, a CGI creation might be coming for your spot in the digital limelight. Virtual personalities are cropping up on social media’s biggest platforms, serving as brand representatives and generating massive followings. Virtual influencers, as...