In this season, many businesses are considering cutting expenses in order to maintain operations. As leaders consider what is on and off the table, experts agree that your advertising and marketing budget is crucial to the success of your business, and should therefore be maintained. Let’s look at some...
As mixed-use or digital retail have gone on the rise, we’ve seen the slow decline of the American mall. In some parts of the U.S. you can easily see completely vacant mall properties. A number of factors go into the general decline of brick &...
With discussion of a potential economic recession, it’s difficult not to think back to 2008. Does this mean that the housing market now should be compared to the housing market in the years preceding the recession? We actually think the housing market is standing quite...
Marketing with authenticity is not a new concept, but it is evolving. The expectations of the consumer for a business are increasing. What some have described as an era of buyers “not being brand loyal,” others might more accurately say is that the requirements to...
As talks of an economic recession continue to increase, homebuilders’ confidence could change. Currently, builder confidence for single-family homes rose to 66 in early August. And their confidence has been well-founded given the circumstances. Optimism Amongst Home Builders Builders have 4 components that lead to this optimism....
Homebuilders are facing challenges in building housing that is “affordable”. Traditionally, housing that is affordable is defined as housing that can be afforded by people whose income is below the median household income. According to NAHB, 1/3 of U.S. households pay more than 30% of...
Brick & Mortar retail stores are no longer about buying products but trying products. Consumers want experience. Purchasing is only increasing in convenience as online shopping and shipping technology grows, removing the “need” to enter a storefront. That’s why companies are strategizing how to rethink physical...
2019 is the last year possible to see the maximum benefits of investing in an Opportunity Zone, a program that offers tax incentives for investments in low-income areas. And according to some, we will likely see an influx of investors trying to capitalize on that...