Finding a Home…it’s a concept at the heart of everything we do at Idea Associates. Because if there is one thing that we’ve learned over 30+ years in the real estate industry it is that home is much more than a building. It’s the place of...
3 trends shaping our industry now As COVID-19 upended every corner of our society over the past year, we knew that it was only a matter of time before we would see this upheaval reflected in the world of design. Like everything in our lives, we...
When the pandemic first had businesses quickly shifting gears, messaging had to adapt quickly too. Now that we are a few months into a mix of shutdowns, reopenings, and everything in between, you may find yourself asking “what is the message I should be sending...
Whether you’re working from home or back in the office, you probably can’t escape it. Maybe it’s with coworkers, a new client, or even with your family. Whatever the situation is, you too have been part of a dreaded string of Zoom meetings. And now, as our face-to-face...
Associated Press published a story on June 13 regarding our client Park Springs the return home of more than 70 Park Springs staff who committed to sheltering in place on campus 24/7 for nearly three months to protect their members from COVID-19. Nursing homes – among...
As states begin to reopen and new protective measures are determined, there’s quite a bit of conversation going on around the concept of the “new normal.” While every industry has to figure out what this looks like for their particular situation, real estate will certainly have its own...
In this season, many businesses are considering cutting expenses in order to maintain operations. As leaders consider what is on and off the table, experts agree that your advertising and marketing budget is crucial to the success of your business, and should therefore be maintained. Let’s look at some...
It’s difficult to determine what the future holds for us during these times, but as more people begin to discuss recession, we wanted to take a moment to highlight some of the differences between the housing market now versus the housing market in 2008. As...
Home design trends are always changing as new products come to market or different décor options come into vogue. With the beginning of a new year and a new decade, 2020 is no exception as a medley of updated home preferences take center stage in...
The Community Assistance Center (CAC) is an exceptional nonprofit here in Atlanta whose mission is to provide help in the areas of hunger relief, financial assistance, and educational assistance. They are currently running their annual Adopt-A-Family for the holidays. Through the generosity of donors, CAC provides families and...