Holiday Letter 2021
The Causes We Love Are All About Homes

Finding a Home…it’s a concept at the heart of everything we do at Idea Associates. Because if there is one thing that we’ve learned over 30+ years in the real estate industry it is that home is much more than a building. It’s the place of...

Designing for a post-pandemic world
Designing for a post-pandemic world

3 trends shaping our industry now As COVID-19 upended every corner of our society over the past year, we knew that it was only a matter of time before we would see this upheaval reflected in the world of design. Like everything in our lives, we...

COVID-19 Messaging
What Should Your Messaging Look Like?

When the pandemic first had businesses quickly shifting gears, messaging had to adapt quickly too. Now that we are a few months into a mix of shutdowns, reopenings, and everything in between, you may find yourself asking “what is the message I should be sending...

Why Marketing Dollars Are Not Discretionary

In this season, many businesses are considering cutting expenses in order to maintain operations. As leaders consider what is on and off the table, experts agree that your advertising and marketing budget is crucial to the success of your business, and should therefore be maintained. Let’s look at some...

The New Brand Authenticity

Marketing with authenticity is not a new concept, but it is evolving. The expectations of the consumer for a business are increasing. What some have described as an era of buyers “not being brand loyal,” others might more accurately say is that the requirements to...

Pinterest And Homebuilders

Pinterest may be one of the best social media platforms for Homebuilders to market their product. Pinterest lends itself to highly visual products like homes and good visually appealing posts can quickly go viral as they are pinned and shared across users. Let’s take a...

Should CCRCs Expect A Redesign?

The Continuing Care Retirement Community (CCRCs) may expect to see an update to its model in the next few years. As a larger portion of the Baby Boomer generation nears retirement, these communities built before the age of internet connectedness may now need to rethink...

The Battle of Brick & Mortar Retail

Brick & Mortar retail stores are no longer about buying products but trying products. Consumers want experience. Purchasing is only increasing in convenience as online shopping and shipping technology grows, removing the “need” to enter a storefront. That’s why companies are strategizing how to rethink physical...

Reviews Are Free Marketing

Reviews play one of the largest roles in consumer behavior. Buyers value experience when making a purchasing decision, and now those buyers can voice their experience publicly about your product or business. On average, 77% of shoppers have bought because of their trust in reviews. Reviews...

Key Word: Amenities

“What are the amenities” is a question that is prevailing in every sector of real estate. A concept that once existed primarily in the hospitality industry now permeates both residential and commercial trends, with different desired amenities based on the different generations. Between the three...