Reviews play one of the largest roles in consumer behavior. Buyers value experience when making a purchasing decision, and now those buyers can voice their experience publicly about your product or business. On average, 77% of shoppers have bought because of their trust in reviews. Reviews...
As many may well know, simply having a website alone will never guarantee new business, nor does just getting high amounts of traffic and attracting leads. Since social media is the newest kid on the block, many still do not realize its potential for driving...
If the past few years have taught digital marketers anything, it’s that keeping up with effective Internet promotion techniques is no easy task as the online marketing and advertising industry grows increasingly complex. A recent Gartner survey reveals that digital marketing is now the mainstream, and 98%...
As the famous Chinese proverb goes, “the journey of a thousand miles begins beneath one's feet," so too does the online customer experience. The journey that the client takes when they visit a company’s website starts and ends with the look and feel of web...
A recent Ad Age survey revealed that, contrary to popular belief, younger customers are more willing to pay for digital content. Among customers younger than 26 in developed markets, 30% are already paying for some forms of digital video; 34% pay for digital music and 40%...
Smartphones ownership has skyrocketed, and mobile technology will continue to grow to match demand, as consumers are moving toward mobile over PC. Marketers must evolve to meet this new way of life, and location based marketing is leading the way. Mobile ordering means more than using...
Our brains are bombarded with messages by the minute. We spend so much time online and on our smart devices that we’ve become rather blind to standard ads, even when they are animated and flashing - competing for our attention. Are you familiar with “ad...
Mobile devices are quickly evolving beyond smartphones and tablets into smartwatches, fitness trackers, and more; recently 1 to 1 Media reported that marketers are still struggling with the same issue: delivering compelling content on mobile devices. Ned Newhouse, executive director of mobile and native at Condé...
As Google continues to improve the mobile user experience, it’s obvious that brands with responsive websites benefit more from these efforts. However, Google has gotten a bit more aggressive and recently sent out a warning to webmasters via Webmaster Tools whose sites have mobile issues. The...