In light of the current circumstances, there is a new conversation forming around office expectations and the possible shift to Work From Home, often referred to as WFH. Recently the CEO of Twitter made the decision to allow permanent WFH options. Nationwide Insurance is closing some of its major...
92% of home purchases are determined by women, according to a recent study by Meyers Research Consumer Insights. For all the home builders who may be surprised to hear that, let it sink in for a moment. We’re going to discuss the shifting landscape of...
Homes are traditionally geared towards the concept of a multi-person household and therefore are built and priced in a way that potentially alienates single-person buyers. Yet, according to Builder, 28% of households are made up of singles, and that number is growing. It may be...
With discussion of a potential economic recession, it’s difficult not to think back to 2008. Does this mean that the housing market now should be compared to the housing market in the years preceding the recession? We actually think the housing market is standing quite...
As the Millennial generation ages, their home preferences are changing. Survey data from NAHB suggests that Millennials are in the midst of starting and raising families. Thus, a desire for homes that better fit that need. Roughly 55% of Millennials surveyed prefer 2-story homes with between...
Many people say there is an urban housing crisis. With a growing influx of people moving to metropolitan city centers, finding reasonable housing becomes progressively challenging. The housing market in these areas are overpriced and highly competitive, especially as housing costs outpace wage growth. Some...
Pinterest may be one of the best social media platforms for Homebuilders to market their product. Pinterest lends itself to highly visual products like homes and good visually appealing posts can quickly go viral as they are pinned and shared across users. Let’s take a...
As talks of an economic recession continue to increase, homebuilders’ confidence could change. Currently, builder confidence for single-family homes rose to 66 in early August. And their confidence has been well-founded given the circumstances. Optimism Amongst Home Builders Builders have 4 components that lead to this optimism....
Working remotely, or telecommuting, is a popular concept that is growing rapidly as younger workers enter the workforce. And it’s popular amongst the companies that employ these workers. Why are more companies trending towards allowing their employees to work from home? The answer has a...
Homebuilders are facing challenges in building housing that is “affordable”. Traditionally, housing that is affordable is defined as housing that can be afforded by people whose income is below the median household income. According to NAHB, 1/3 of U.S. households pay more than 30% of...