Boomerang Buying – It’s Possible!

History has indicated that it’s virtually impossible to get a mortgage after a bankruptcy. It is a whole new housing market today and, while it’s not a cakewalk, it’s definitely possible.  How do you qualify for a home loan after going through a bankruptcy? Zip...

Out With the Selling, In With the Serving

In a recent article by Greg Harrelson on ActiveRain, he talks about how consumers control the mute button in today’s real estate industry. Yes, there are new technologies coming out regularly, but it’s the change in consumer habits that make the biggest impact. For example, consumers...

Model Homes – Think Lifestyle Instead of Design

First impressions can make or break a new home sale. Today’s buyers are more swayed by a model that is centered around their lifestyle rather than magazine-esque designer features. Builder Online shares some ideas that speak to buyers today in a model home. Hometown feel. Displaying banners...

Are You Missing These Audiences When Marketing Your Waterfront Property?

Sometimes we can get into a rut when marketing real estate communities. Of course there’s something to be said for finding what works and executing it, but waterfront properties can have a specific audience that needs to see your community… are you missing opportunities to...

New Condos Still in High Demand in Downtown Atlanta

According to Curbed.com, officials are calling 2013 a "banner year" in terms of condo sales, especially at the Residences at W Atlanta. A total of 42 homes sold last year, pushing the Residences at W Atlanta – Downtown past the 75-percent sold milestone after years...

Single Family Home Investing… Which Markets are Strong?

Investing in single-family homes as rental properties is still lucrative, especially in markets with job growth in low wage professions, population growth, and lower average home prices. Builder Online recently published a list compiled by HomeVestor of the top 10 markets for investment—and nine risky markets...

Should You Focus on Sales or Marketing?

The market is finally looking up. It's time to reach out for new business, add staff, and start getting your name out there again. But where is “there” in this new market landscape? In the beginning you were told you had to have a website. If...

Why Should You Buy New?

According to a recent article on Zillow.com, the real estate market has picked up in many parts of the country. Though lots of buyers are out shopping, inventory is still low. Many national and local homebuilders are buying land, getting plans drawn, and starting construction...

Models in the Cloud
The managing partner of Michigan-based Marketplace Homes thinks builders need to extend the hours and days they make their models available for viewing. And he believes he’s figured out a way to help builders do just that. This cutting edge company plans to launch iTours, a software-enabled program that would allow builders to open their models at their shoppers’ convenience.
How Social is Your Neighborhood?

It’s no secret that today’s average American neighborhood is much different than the neighborhoods of the past. And what’s changed the most are the neighbors living in the neighborhoods. In a world of people who are more focused on social media than socializing face to...