Extra! Extra! Read all about it! Newsletters are still a great way to market your services to prospects and current clients. Serving as both a brand refresher and a new marketing tool, newsletters have the potential to keep you on a customer’s radar while also...
The Millennials versus Boomers conversation has been, and may always be, an extremely hot topic. People love to analyze the two generations and pit their interests, attitudes, and social concerns against each other. Whether manufactured for clicks or founded in reality, Millennials and Boomers seem...
One of the key components of successful real estate marketing is providing a variety of detailed visuals for your audience. These visual elements can come in many forms, including photography and videos. Though the use of real imagery is very effective when marketing your properties,...
For 30 years, Idea Associates has helped market over 500,000 living spaces across 16 different states. In all of our campaigns, we’ve striven to create a sense of place for our clients and their customers. Here’s how we do it. Lifestyle Any place worth residing is more...
When a friend wants to meet for dinner at a new restaurant in the city, my first question is, “how’s the parking?” I’d love to try that artisanal cheese café that everyone is raving about, but not if I’ll have to circle the block twelve...
Around the world, many families have upheld the tradition of multiple generations living under one roof. When the kids grow up, they don’t move out. Instead, they simply move to a bigger room and start contributing more to the household. Those who may need greater...
We all know how important color is in home design. But did you know that something as simple as the color of your front door can affect your home’s sale price and how quickly it leaves the market? As crazy as that sounds, it’s true. Your...
At Idea Associates, our ideas aren’t just made for the moment. The impact of our content is meant to reverberate through every element of your campaign. Our success is in our ideas and the results they generate. This year, our team has been hard at...
In an age where everything is digital, fast-paced, and automated, it’s a wonder that we manage to interact with other human beings at all. For many people, the homebuying process in particular starts online and a real-life agent doesn’t enter the picture until your favorite...
Home buyers have quite a few factors to consider when deciding on the perfect place. Things like location, cost, and square footage are all integral parts of the decision-making process. These components don’t exist in a vacuum though. The preferences of those you will share...