It’s sort of an unexpected turn in the multi-family housing market - Boomers in search of a new lifestyle are selling their homes and seeking out multi-family housing. Though once associated mainly with twenty- and thirty-somethings, the appeal of flexible options, lower living costs and...
For almost a decade now, any conversation surrounding the Housing Market has always held an edge of trepidation, even skepticism. And, while the last few years have seen positive activity within the industry, many professionals have a sort of ‘once burned, twice shy’ outlook on...
The real estate market is influenced by a multitude of factors, some are easily predictable, some have the ability to blindside everyone. And, while the summer months are infamously slow in the real estate world, it seems that every July since the beginning of the...
Snapchat isn’t exactly a new social media platform, but it’s finally making its way from the land of ‘novelty teen obsession’ to ‘effective social media tool’. In the past year, awareness of Snapchat among Americans 12+ has grown to over 70%, meaning that more Americans...
In years past, we've seen a trend towards new homes catering to people who want to go, see, and do as much as they can - whether that's through technology that allows them to be plugged in every second of the day, a location that...
Traditionally, Fall is the time of year when activity in the housing market slows down, after a booming spring and summer. But, as 2016 has been a year of bucking trends in the real estate industry, what should we expect as fall approaches? Strong Seller’s Market 2016...
The Boomer generation is setting a new precedent for aging and retiring. Unlike previous generations, boomers are continuing to lead active, healthy lives well into their retirement, and while they’re certainly looking for something different in a new construction home than millennials or Gen-Xers, they’re...
If you’ve been considering a relocation, upsizing or downsizing your home, experts agree that now is the time to sell. But, what is it that’s making this year such a strong seller’s market? Here are just a few of the factors at work. The Market Remains...
Every month, 1.65 billion users log into their Facebook accounts to scroll through their newsfeeds. These users have shared their lives with the platform, from the places they like to eat to where they work and their favorite sports teams. And, if you’re doing business...
Though it may look like the call letters for your local radio station, answering the acronym WIIFM is actually one of the most surefire ways to create a successful marketing campaign in 2016. But, what does it mean? And how does it affect my marketing? “What’s...