Spring is upon us, and with it comes real estate’s busy season. But, what should sellers and buyers expect to see in the next few months? This year, lots of growth and demand! Here’s a look at some of the real estate market trends that...
Millennials and Boomers - If you’ve kept up with demographics and marketing (or even just scrolled through your social feed) recently, you’re used to hearing all about these two demographics. But, there’s one demographic that isn’t getting the same fanfare, even though they are having...
Selecting the right partner for a complete web redesign can be a challenge for most businesses, especially in real estate development. Most websites tend to be large and complicated because of the high level of information and “searchability” required to meet the needs of its...
Keywords! Keywords! Keywords! The first place to start with your keyword research is the Google Adwords Keyword Planner, the tool helps you find housing and/or market-related terms that buyers are looking for. Researching primary, secondary, and long-tail real estate SEO keywords is crucial for an SEO optimized...
What is SEO? Search engines are the biggest source of traffic for most websites. Search Engine Optimization (SEO) is a ranking process by which a website is found through search engines like, Google, Bing, and Yahoo!. The higher a site is ranked on a search engine’s results...
As many may well know, simply having a website alone will never guarantee new business, nor does just getting high amounts of traffic and attracting leads. Since social media is the newest kid on the block, many still do not realize its potential for driving...
Every major college and NFL football team sees its game plan shaped by its offensive and defensive coordinators, working in concert with the head coach in order to stay ahead in the game. For real estate, 2016 will see investors, developers, lenders, users, and service firms intertwined...
The housing buyer market is low, but not for reasons you may think. The Millennial buyer market is a completely different market than that of Gen X, or even Boomer generations. Because of economic changes that have swept across the nation over the past two decades,...
Over the past decade, the world of homebuyers has become increasingly digital. Consumers are online the second they have a question or idea. They do extended research to look for information to support their buying decisions. They watch “how-to” videos on YouTube, they read review...
Today’s builders believe their competition is simply other new home communities, but in reality it’s not. Homebuyers are looking at existing homes when they set out to make the big purchasing decision. How do you position yourself to get through to these buyers? When you lay...