Here builders stand, facing a demographic that numbers 82 million, and they are still struggling to satisfy exactly what millennials are looking for in a new home. Though a diverse group, one of the most important things that young consumers appreciate is a home that can...
Relying on a realtor for the first viewing of a possible home is no longer the norm. These days, buyers use the Internet and/or a mobile device to scope out possibilities and hunt on the go. How can agents and sellers take advantage of the digital...
When trying to decide the best way to go about buying, moving to or remodeling a home, the answers are closer than you think— on your smartphone. Here are some apps no homebuyer should be without. House Hunter House Hunter is a mobile app that helps you...
Real estate in Atlanta continues to look up. CNBC reports that high demand is pushing prices, and builders are thrilled. During the housing crash, our city had one of the highest foreclosure rates in the nation and was slow to bottom out. As we sail into...
According to a Zillow analysis of 24,000 home sales, words like “beautiful,” “custom” and “remodeled” can and have led a home to sell at a premium price. Interestingly, their survey found that homes in the lowest price tier did well when they used high-end adjectives like...
Is print dead? Do you pay for social media? Does your website need a facelift? These questions can leave you wondering how to get the most bang for your buck when it comes to modern marketing. For the best ROI, you should be prepared to address...
According to the latest release of NAHB’s 55+ Housing Market Index, builder confidence in the 55+ housing market was up again in the third quarter. Eye On Housing excitedly reports that the single-family 55+HMI jumped nine points from the third quarter of 2013, to 59—the...
Typical leads for builders convert to sales within 45 days, but some prospective buyers don’t make a decision in that time frame. Do you dismiss them or continue to nurture them? Is it worth it to have a long-term follow up strategy? Builder Online recently shared...
Builders are warming up to the importance of having an effective website that’s easily navigated and SEO-rich. But even the most well laid out site won’t help sales conversions if online leads are not being handled. Naturally, online leads used to only refer to those generated...
Builder Online says yes, naming larger closets, open floor plans, and roomy kitchen islands seen as big draws. Ironically, according to a new survey from Trulia, twice as many American consumers prefer a newly built home but are reluctant to pay extra for new. Forty-one percent of...