As the famous Chinese proverb goes, “the journey of a thousand miles begins beneath one's feet," so too does the online customer experience. The journey that the client takes when they visit a company’s website starts and ends with the look and feel of web...
What’s hot for 2016 in the world of social media? Is Twitter on the way out? Will Facebook business pages keep changing their viewability algorithms? Is LinkedIn still for professionals only? Don’t worry about any of these – they actually don’t matter going into the new...
A recent Ad Age survey revealed that, contrary to popular belief, younger customers are more willing to pay for digital content. Among customers younger than 26 in developed markets, 30% are already paying for some forms of digital video; 34% pay for digital music and 40%...
Since the Great Recession there has been a new era in real estate development, an industry that suffered some of the downturn's most severe effects. Builder Online reports that a new theme has emerged in master planned communities: connectivity. No, not digital connectivity. That’s sort of...
Since its launch last March, the Twitter-owned live streaming app Periscope has been downloaded 10 million times. The app acts as a real-time live stream and encourages live engagement through likes as well as typing questions that can be instantly viewed by the streamer. This real time...
There are new digital saving companies that cater specifically to people under 35, offering services for the smartphone that aim to be easy to use, have low fees and don't require large deposits. According to BigStory.AP.org, three startups, all of which launched in the last year...
One of our specialties is getting potential clients and customers to your website. Even in today’s crowded digital world, we are innovative and successful at getting qualified traffic to you. If that were enough to sustain a business we’d all be rich! Unfortunately, once visitors click...
The recession was hard on all real estate, but condos were hit harder than single family homes. They also were slower to catch up on the recovery, but that is finally changing. According to Zillow, condos are appreciating at 5.1 percent annually, outpacing the 3.7...
Landing pages are ideally a way to collect a website visitor’s information in exchange for an offer they will value, such as a free eBook, mini course, or whitesheet. They are critical in the process of converting your “browsers” into actual leads. While it would be...
Over the past decade, the world of homebuyers has become increasingly digital. Consumers are online the second they have a question or idea. They do extended research to look for information to support their buying decisions. They watch “how-to” videos on YouTube, they read review...