With the ability to skip ads, fast forward through commercials, and employ pop up ad blockers, the message to marketers has been clear: consumers don’t want to be annoyed by advertising. It’s a daunting task to reach your audience with your message when they don’t...
The role of first time buyers remains critical to the housing market; however the profile of the first time homebuyer is ever changing. Today, the first time homebuyer is typically older. They spend more time renting partially because they are getting married later. Zillow reports that...
When used correctly, social media can be a powerful marketing tool for many brands. Its ability to increase brand awareness, leads and traffic combined with the wide reach make it a no brainer to incorporate it into your marketing plan. As your company decides to embark...
Today’s builders believe their competition is simply other new home communities, but in reality it’s not. Homebuyers are looking at existing homes when they set out to make the big purchasing decision. How do you position yourself to get through to these buyers? When you lay...
Beacons are small proximity, push-messaging devices that can wake up applications on a nearby smartphone. They were created to provide marketing offers as you walk past a product or retail location, providing a real-time experience for the consumer. Because they are so relevant, users see...
There is a new wireless, Bluetooth-based home protection system with LED light bulbs that have built-in rechargeable batteries and smart-modules, which are hidden inside the bulbs. These provide safety lighting in emergency situations, but that’s not all. They’re intuitive. The bulbs respond to the natural movements...
YouTube Red is the answer to what both creators and users have been asking for – a subscription service that will enhance user experience. It is an ad-free premium service whereYouTube users pay $9.99 a month for ad-free access, along with other features like offline...
It’s challenging to break through today’s constant bombardment of media and marketing to reach potential homebuyers. Video marketing is one way to uniquely stand out among your competition and reach your audience, but it must be done effectively. Here are some things to remember. Stay helpful...
Of all the social media and digital marketing today, the email list has been around the longest. It’s inexpensive and a tried and true way to reach your customers or clients. Growing your list takes time and consistent helpful content. But there are some ways to...
Here builders stand, facing a demographic that numbers 82 million, and they are still struggling to satisfy exactly what millennials are looking for in a new home. Though a diverse group, one of the most important things that young consumers appreciate is a home that can...