How to Enhance Your Digital Ads

So much of a media buyer's time goes into determining which ad units are best suited to a campaign. Which position is viewed or clicked the most? Do people respond to ads that expand and demand your attention? Does video work? Format and position are two...

5 Ways to Make Sure Your Ad Campaign is Ineffective

1. Take all the copy from your client’s 8-page brochure and fit it into a print ad. We are now a society amid information overload. No one has time to read long, descriptive paragraphs about a...