Google Now Offers a Targeted Mobile App for Search

TechCrunch recently announced Google’s plans to offer targeted app install ads on mobile search and YouTube, something recently accomplished by Facebook, Yahoo and Twitter. Businesses that want to promote these app installs across the AdMob network are able to target consumers based on data Google...

Sneaky Tips to Find Relevant Content

Do you write a Blog? Are you constantly struggling to figure out what your audience wants to read? When it comes to content marketing research, there are so many tools at your disposal that it can be overwhelming. Here are a few simple ones we recommend starting...

The Benefits of Google+

There always seems to be a new social network – so why try Google+? Over the last several years, online conversations have moved from blogs to social networks. The most engaging status updates, tweets and shares generate conversations, edging them up to the top of the...

Google AdWords Click-to-call Enhancement

Google recently announced its plans to roll out a new enhancement to its AdWords program in order to help mobile users connect more easily with advertisers. Coming soon, all non-clickable phone numbers displayed in AdWords ad text will be automatically converted into a click-to-call number. This...