The Rise of the High-End Millennials

Is this a good sign for the housing market? According to the Wall Street Journal, a new generation is skipping the 'starter home' and betting heavily on high-end real estate. There is a growing group of wealthy young buyers who are blazing a new trail in...

Redefining Luxury – the Elite Millennial

According to the Mendelsohn Affluent Survey, there are currently 11.8 million Millennials aged 18-30 living in the U.S. with annual incomes over $100,000. 34% of them have actually been wealthy throughout their lifetime. This demographic will be 2018’s largest generational segment in the luxury consumer market....

Affluents Right at Home in the Digital World

In a recent survey about lifestyles and attitudes, 79% of affluents shared that in the last decade their lives have become quite intertwined with technology, including digital advertising. Almost 60% said they took action as a result of seeing a digital ad, including clicking, searching...