You’re staring at your Google Analytics – sessions, bounce rates, acquisitions, pageviews – what do they mean? Whichones will give you the feedback you actually need for your website? Website analytics can give you a lot of information for growing and improving your website, if you...
If a web page takes more than 3-5 seconds to load, I jump off and go to a competitor. Seriously. How about you? Do you hate when you are trying to view a site and it spins, says it’s loading, spins some more… how long...
Many marketers resort to the basics when it comes to discerning the performance of an Internet display ad. The click-through rate (CTR) is not only easy to understand, but also easy to explain to clients, who typically expect a black and white “confirmation” of the...
Are you wondering why your Facebook Page's community isn’t growing faster and why people aren’t engaging? Growing a community is harder on a Facebook Page than on other forms of social media. The level of engagement and result of your efforts must be tied to a...
Social Media is rarely tied to direct, instantly measurable sales. What must be measured are influence, engagement and conversation. No easy task! Yet clients like to see numbers justifying the time and energy expended on Blogging, tweeting, and updating Facebook regularly. Social media interaction tends to...