Still Reluctant to Buy

BuilderOnline tells us that the housing market has nearly bounced back to a healthy state; yet more Americans than ever are opting to rent. What’s the reason for this rental market explosion that we’re seeing? The two groups we’ve predicted will help continue to heal the...

Atlanta Apartments – Changing More than the Landscape of a City?

Atlanta has seen steady growth in the past few decades, and has quickly become a hub for everything from international business headquarters to music and a promising future as the Hollywood of the South. While commercial development has been almost city-wide, much of the growth...

Developers Target Gen Y

Generation Y grew up being told that they needed to go to college so they could get a good job. Who could have foreseen was that many would be coming out of college only to find themselves thrust into a time when jobs are harder...

It’s the Number of Likes That Count, Right?

Having a decent number of “likes” on your company Facebook page most certainly gives off a good first impression. If I were going to like someone’s page and saw that there were only two other “likers”… yikes. However, it doesn’t stop there. A good social media...

Reaching Gen Y for Multifamily Housing

Is Generation Y really that social? Not online, but for community events? They may be, as long as there’s a specific focus with hands-on demonstrations. Stephens of Ross Management holds a positive view on this subject and says the current generation is indeed attracted to community...

Rentals on the Rise

Home sales may still be struggling, but the rental industry is booming. Aside from the housing market woes, more and more Americans are downsizing. It’s no surprise that rentals are on the rise. Gen Y is not as interested in garden-style apartments. So will high rises...