There is a growing sense of disconnectedness in the world. Several factors go into this: perhaps our family and friends live far away, maybe our neighborhoods lack the intentional design for cultivating connection, or it might be that we are so engaged via devices that...
A brief thought on Home Buyers attitudes towards the market....
A few decades ago, the value of a college degree seemed to increase as the price of attaining one did the same. Unfortunately for many contemporary young adults, this trajectory hasn’t maintained course. The cost of higher education continues to increase but attaining a degree...
If you spend enough time around marketing professionals, you’re bound to learn the word “content” is on the tip of everyone’s tongue. The term is so ubiquitous, it often gets mixed up with other forms of marketing. Though it has many things in common with...
Guest post by Lydia Chan, Alzheimerscaregiver.net There’s very little room for error in your home if you’re caring for a loved one with Alzheimer’s disease. The degenerative disease that impairs memory and cognitive functioning leaves one vulnerable to confusion and highly susceptible to accidents. That means adjustments...
Social Media is an ever-evolving, fickle virtual world. Platforms disappear almost as quickly as they crop up. Even massively popular social networks aren’t guaranteed to survive with time as we saw with the demise of Myspace. Marketing professional or not, if you want to stay...
Extra! Extra! Read all about it! Newsletters are still a great way to market your services to prospects and current clients. Serving as both a brand refresher and a new marketing tool, newsletters have the potential to keep you on a customer’s radar while also...
As marketing professionals are searching for more ways to increase reach and efficiency, digital technology is reaching new heights; literally. Digital billboards are allowing marketers to display a variety of messages and advertisements multiple times a day to thousands of viewers. Digital billboards allow numerous brands...
The Millennials versus Boomers conversation has been, and may always be, an extremely hot topic. People love to analyze the two generations and pit their interests, attitudes, and social concerns against each other. Whether manufactured for clicks or founded in reality, Millennials and Boomers seem...
Living in the digital age doesn’t mean shopping at physical stores is a relic of the past. Consumers are still frequenting brick-and-mortar locations, even if their product research starts online. As a matter of fact, online retailers are expanding into physical stores to capture customers...