Today people have less and less time to read plain text status updates. According to inc.com, videos and photos are more likely to get clicked and shared on social media. Inc.com also quoted that on Facebook, videos are shared 12 times more often than texts and...
Now that more marketers are using images for their social media campaigns (especially on Facebook), it makes sense that Instagram can be part of your marketing plan. You may be thinking, “I’m a business. How can I possibly use this to get results?” First, I’ll tell you...
Consumer brands have it easy, using specific campaigns to collect likes, create conversation, and distribute coupons. Meanwhile, B2B marketers have more sophisticated needs and no technology to help deliver. For B2B social strategies, having people follow you is not enough. Lucky, there are finally new approaches...
LinkedIn has been proven more effective at generating leads than Facebook or Twitter, especially for B2B companies. It boasts over 100 million users and affords brands and individuals the opportunity to build valuable industry connections that can lead to new business, co-marketing and affiliate agreements....