Building Multigenerational Homes for the Next Generation

"Family" (CC BY 2.0) by laurel marie photography This year, The Pew Research Center identified a growing trend in multigenerational living. This means that more and more families are returning to what was once considered an antiquated lifestyle where parents, grown children, and even grandchildren all live together under...

Why Facebook Live Works For Real Estate

When you’re advertising your real estate company on social media, it can be a little daunting to jump on all of the new trends that come with platforms like Facebook and Twitter. And, if you’re marketing a business, it probably is best not to jump...

The Next Frontier in Web Design: Age Responsive Design?

Just like everything else in life, your age and phase of life has a big impact on how you use the internet. Think about it in the terms of your last family gathering: While the 5 year old on an iPad is looking for a...

Malls: Revitalizing the ‘Burbs?

Once an American institution that seemed to be an unshakeable fixture of the suburbs, the shopping malls of the 80s, 90s and even the 00s are on the decline. As online shopping continues to take over as the consumer’s preferred mode of retail therapy, malls...

Closing The Real Estate Buyer-Agent Gap

Millennial homebuyers are finally diving in to the real estate market. And, as the entire housing industry breathes a collective sigh of relief, agents and brokers are faced with a new issue – the buyer-agent gap. Real estate has been one of last industries to...

Boomers and Multi-Family – What Do They Want?

  It’s sort of an unexpected turn in the multi-family housing market - Boomers in search of a new lifestyle are selling their homes and seeking out multi-family housing. Though once associated mainly with twenty- and thirty-somethings, the appeal of flexible options, lower living costs and...

What You Really Need to Know About Facebook’s Algorithm

Even if you’ve never heard of a Facebook algorithm before, if you’ve used the platform in the last few years, you’ve been affected by it. The easiest way to describe what the algorithms actually do is by breaking down a scenario we’ve all seen before...

How to Make Your Website Feel ‘Bespoke’

Here at Idea, we’re constantly on the lookout for what’s new and fresh in web design, which means we spend a lot of time looking at the design of new websites. But, in our most recent research, we’ve found that we’re coming across more and...

Not Your Grandmother’s Retirement – Building for Boomer Buyers

The Boomer generation is setting a new precedent for aging and retiring. Unlike previous generations, boomers are continuing to lead active, healthy lives well into their retirement, and while they’re certainly looking for something different in a new construction home than millennials or Gen-Xers, they’re...