Facebook Ads – What Works Best for Real Estate?

Every month, 1.65 billion users log into their Facebook accounts to scroll through their newsfeeds. These users have shared their lives with the platform, from the places they like to eat to where they work and their favorite sports teams. And, if you’re doing business...

WIIFM?

Though it may look like the call letters for your local radio station, answering the acronym WIIFM is actually one of the most surefire ways to create a successful marketing campaign in 2016. But, what does it mean? And how does it affect my marketing?   “What’s...

3 Tips for Reaching Boomers on Social Media

Social media, once thought to be the land of Millennials and the occasional Gen-Xer, is now the domain of almost all generations, but most especially the Boomers. While they may be considered ‘late adopters’, adopt they have, and Boomers are doing social their own way....

Material Design: Teaching you to brand like Google?

For a few years, ‘flat’ has been the reigning buzzword in the design world. Clean, sharp lines with little shading or drop shadow paired with simple vectors and plenty of white space have provided a respite from the once popular ‘3D’ look of the early...

When it comes to home buying, let’s not forget about Gen X

Millennials and Boomers - If you’ve kept up with demographics and marketing (or even just scrolled through your social feed) recently, you’re used to hearing all about these two demographics. But, there’s one demographic that isn’t getting the same fanfare, even though they are having...

Move Over NYC, 18-Hour Cities Are The Next Big Thing

For years, metropolises like New York, Chicago, and San Francisco were top spots for every recent college graduate, new business or potential real estate investor. These 24-Hour Cities are classified as ‘top-tier’ for business, culture, and entertainment. But, that top-tier status means that rents and...

Selling a Boomer Home to a Millennial Buyer

The real estate market is finding itself in a slight paradox  - the homes being sold by one generation don’t really appeal to the generation that is buying them.  As Boomers, the older, more traditional generation, are reaching the age of retirement, they’re becoming more...

What Do Boomers Want?

  By 2050, Americans 65 or older will double to 81.7 million and their total share of the population will rise from 1-in-6 to 1-in-5 Americans.   There are currently about 76 million baby boomers in the nation and they don’t want the same things as the...

The New Appeal for Boomers

Age-restricted communities continue to make up a large segment of the housing market. Because of the changing needsand desires of the Boomer market, newer active adult communities have taken on a different flavor. There are 76 million Baby Boomers in the nation, and they don’t want...

Boomer Housing Trends

Boomer tradition is to sell their oversized suburban home and move to a new home for their new stage of life. While this remains constant, their priorities are changing. What’s important to Boomers? Before even considering retirement, boomers have a desire to own their home, free and...