Single Female Boomers May Be the New Target Market

Did you know that 28 million, that’s 37% of America's 76 million baby boomers, are single females? According to the National Association of Realtors, single females account for one out of every five home purchases. This unique demographic is rapidly becoming the new target for...

Some Boomers Are Actually Upsizing

There are many reasons that Americans tend to move to smaller homes after they become empty nesters, but recent trends are beginning to show the opposite to hold true. According to a recent study by Merrill Lynch, at least 30% of older homeowners are opting...

What Makes a Perfect Boomer Retirement Lifestyle?

Most boomers are now in the planning stages of their retirement and are wondering in the process what lifestyle is truly important to them. BoomerCafe.com and BoardroomMetrics.com defined some absolute “must haves” for a truly satisfying retirement lifestyle. Naturally, all retirees crave happiness in their post-career...

How Important is a Healthy Home? Houzz Knows!

According to a study by Houzz in October, homeowners are now recognizing how much their homes can impact health. In fact, 50 percent of homeowners in the study have opted to remodel just to prevent health issues. The study surveyed 808 registered Houzz users. Those that...

Millennials Aren’t the Only Apartment Dwellers

Millennials are the obvious target demographic for hot new apartment properties as they move away from Mom and Dad, but what if their neighbors ARE Mom and Dad? Yes, empty nesters are starting to flock to apartment living as their children go off to college and...

Best Ways to Attract Active Adult Buyers

Builder Online recently interviewed Epcon Communities, who started building homes for active adults in 1986. They shared an interesting viewpoint – it’s not what these home have that matters to this demographic, it’s actually what they don’t have. Boomers are attracted to low-maintenance neighborhoods and one-story...

Role Reversal in Urban Dwellers

Recently, the Census released its 2013 population estimates, revealing whether key demographic groups – like millennials (20-34 year olds), boomers (50-69 year olds) – are moving to more suburban or urban areas. Guess what: millennial population growth in large, dense cities actually fell far behind lower-density...

A New Trend in Aging in Place

NAHB recently conducted a survey on what current homebuyers consider important. In-home elevators ranked extremely low on the list; however builders are using their own intuition as aging in place becomes more and more popular. Baby boomers now represent the largest age group in the country,...

Still Reluctant to Buy

BuilderOnline tells us that the housing market has nearly bounced back to a healthy state; yet more Americans than ever are opting to rent. What’s the reason for this rental market explosion that we’re seeing? The two groups we’ve predicted will help continue to heal the...

Why You Should Still Be Kickin’ It Old School

Although you may keep hearing that “print is dead” and “this is the digital age,” this does not mean you should only market your brand online. Entrepreneur.com recently talked about a Pew study that found that 73 percent of surveyed people 18 years of age and...