What Is the Gen X Social Network of Choice?

Today, Gen X is often overlooked, as they are a smaller generation than Baby Boomers and Millennials. But they are still substantial at 65 million! According to eMarketer, this generation came of age alongside the Internet. Most use social networks and smartphones religiously. For marketers using...

Boomers Are Booming Again – What About Housing?

Everyone’s talking about the buying habits of Gen Y.  There's another population exploding once again, and they’re reshaping the multifamily landscape. According to a recent article on MultifamilyExecutive.com, the U.S. Administration on Aging estimates there will be more than 75 million people over the age of...

Multi-Gen Homes – Back in the Spotlight

New homes are back and they’re more than 20 percent larger than a resale home as builders across the country added more space to accommodate post-recession lifestyles: three generations living under one roof. This type of arrangement is becoming the new norm: grandmother, mother, and college-aged...

The Perfect Age
A recent Harris Poll surveyed 2,242 adults in July, asking Americans what age they’d like to live at if they could freeze time and live forever in good health. The average answer of ALL responses was… 50.
What’s Your Boomer Social Strategy?

In today’s media the terms “Millennial” and “Social Media” seem to be mutually exclusive. Millennials do tend to be technology early adopters and the impetus behind social media innovation, but that doesn’t mean the Internet is devoid of users born before 1980. In fact, statistics...

Boomers and Seniors Really ARE on the Web

We get this question from our clients constantly: “Why should I use social media marketing for my active adult community? That demographic doesn’t even know what it is!” Yes… they really do. And they’re on the web a lot more than we realize. According to eMarketer, the...

Millennials – Here They Come to Save the Day?

Millennials are America’s largest generation. They are now entering their thirties and their philosophies about how and where to raise a family will have a major impact on the nation’s housing market. Of course their media and political preferences have helped shape how we entertain...

Are Golf Communities Still Relevant?

There were 15,619 golf courses in the United States as of January 2013, after 154.5 courses (in 18-hole equivalents) went off line last year, according to the National Golf Foundation (NGF). Post recession, developers seem to be acquiring golf courses with conversion plans that include townhomes...

Who Are Today’s Wealthiest Homebuyers?

According to Coldwell Banker's end-of-year Luxury Market Report, the ultra-luxury sector -- generally defined as the top one percent of a given real estate market -- is booming. In fact, in the city with some of the most luxury home listings - Greenwich, Connecticut - sellers...

Millennials and Baby Boomers Both Find City Appealing

Everyone’s making a fuss about the young, hip, Gen Y that wants technology and convenience. Are we missing out on another vital trend? Although Millennials and Boomers have a list of differences, these two groups have one major thing in common: they are moving to...