The digital advertising world seems to hop through trends at a jaguar’s pace. Today’s hot item is native advertising. Does this mean banner ads are no longer effective? Absolutely not! Instead of being pushed to the wayside in favor of the latest and greatest, banner ads...
Retargeting has been a buzzword in the digital marketing industry for quite some time now. Yet advertisers are rarely leveraging it across their marketing mix, despite the strong trends we found below. According to AdRoll, who surveyed and analyzed their retargeting data from over 11,000 US...
Mobile devices are quickly evolving beyond smartphones and tablets into smartwatches, fitness trackers, and more; recently 1 to 1 Media reported that marketers are still struggling with the same issue: delivering compelling content on mobile devices. Ned Newhouse, executive director of mobile and native at Condé...
What exactly is Native Advertising? It’s is a form of online advertising that matches the form and function of the platform on which it appears. Facebook does a brilliant job of this… as you scroll through your newsfeed and see updates and articles from your friends...
According to Clickz.com, a recent study by Initiative (a media agency) revealed that voucher codes, QR codes, and brand mobile websites drive the most engagement from consumers compared to mobile banner ads. It clearly shows that activities that can only happen on mobile yield the most...