How Do Consumers Feel About Ad Tracking?

Today’s consumers on the web have expectations about privacy; how does that fare with new ad companies’ new practices of tracking, collecting and sharing data without their permission? When asked if they would allow companies to track, collect and share data about them in exchange for...

Invasive Advertising – is it Just Too Much?

I recently visited a website to view some creative samples – part of my normal market research ritual.  What ensued following rather disturbed me. By now, you have pretty much experienced behavioral targeting – you go to a website to check something out and suddenly find...

What is Behavioral Targeting?

The Internet is getting more and more like “Big Brother”… Google guesses what you’re thinking, Facebook serves ads that seem to always correspond with your interests… but what exactly is behavioral targeting and how is it used to advertise? Targeting companies are hired to place a...