Quick Fixes for Your Website

Most of the time, “quick fixes” are really a sham. “Get rich quick”, “Lose weight instantly”, and more bombard our in boxes daily. But there ARE some quick fixes you can do for your website that will dramatically change your results if you’re using the web...

Attracting Clients: Do You Market to Their Emotions?

Many companies are still filling their website and sales materials with marketing fluff and copy that is all about them. They are still missing out on a very important element – finding the emotional benefit for your products or services. Do you focus all your energies...

What Buyers Really Want in a Green Home

When it comes to selling a green home, your marketing needs to be different than what you would do for a typical home, which competes on price and features. Green homes are won over with their value (lower utility bills, less toxins). So how do you...

Multigenerational Housing – for Tough Times or Here to Stay?

According to a Pew Research Center analysis of the latest U.S. Census Bureau data, approximately 51 million Americans, or 16.7 percent of the population now live in multigenerational homes: homes containing three generations under one roof. It could be the college graduate that moved back in...

4 Ways to Do Holiday Marketing Right

Many businesses write off December as a marketing black hole and our clients are not unique. Perhaps putting holiday marketing on hold means you could be missing a great opportunity to connect with your prospects. This may be a time to connect with people emotionally about...