There is a growing sense of disconnectedness in the world. Several factors go into this: perhaps our family and friends live far away, maybe our neighborhoods lack the intentional design for cultivating connection, or it might be that we are so engaged via devices that...
In September 2015 Volkswagen was caught up in what some had nicknamed the “Emissionsgate Scandal”. The German auto-manufacturer who had once prided themselves on altruistic culture was suddenly found to be un-reputable in the public eye. As we have seen with business scandals like that...
What should companies value more: the trust of their consumers or their visibility in the market? Here's a look at a recent marketing campaign by The North Face that puts that question to the test....
A brief thought on Home Buyers attitudes towards the market....
As humans, it’s inevitable that we are going to feel some emotions about the articles we read or videos we watch. Emoting is part of what we do. Mostly, digital advertisements taking place around those articles have been based on a mixture of tracking your...
Forget robots taking your job. If you are a social media personality, a CGI creation might be coming for your spot in the digital limelight. Virtual personalities are cropping up on social media’s biggest platforms, serving as brand representatives and generating massive followings. Virtual influencers, as...
Many years ago, Google had a fun feature that tried to predict your age, gender, race and interests based on your search history. The technology at the time wasn’t particularly refined so unless your online activity closely aligned with stereotypical assumptions about your demographic, the...
A few decades ago, the value of a college degree seemed to increase as the price of attaining one did the same. Unfortunately for many contemporary young adults, this trajectory hasn’t maintained course. The cost of higher education continues to increase but attaining a degree...
If you spend enough time around marketing professionals, you’re bound to learn the word “content” is on the tip of everyone’s tongue. The term is so ubiquitous, it often gets mixed up with other forms of marketing. Though it has many things in common with...
Even if the traditional mall isn’t the entertainment epicenter it once was, mixed-use spaces and the like have still found use for the classic mall blueprint. One of the most familiar elements brought over from the mall era is the anchor tenant. The business that “anchors”...