Blogging has been proven to have staying power in the marketing environment. So many real estate professionals make the mistake of not blogging because they don’t see direct sales from each post, but they are missing the big picture. Providing consistent, helpful information to your potential...
Blogs, blogs, blogs… 26% of B2B marketers publish new content multiple times per week. Sharing the posts over social media alone will not build awareness and an audience, despite content being “king.” Content only works as well as it’s promoted. Even if you offer solutions and...
It used to be that if you started a blog the best and most honest way to build an audience was by publishing great and helpful content. Educate your readers and they will flock to you for the information. Jon Morrow wrote a great post on...
How many times have you been told that all you have to do is create stellar content and your Blog will be an instant hit? We all know it doesn’t quite work that way. Of course great content is “half the battle”; but how do you...
Social Media – it puts you where your users and buyers are. It lets you share the voice of your organization, get real time feedback for your products, build client loyalty, and segregate your target audience. What does Social Media Marketing entail? Do you have a...
Where’s my audience? Did you rush out to create a kickin’ new website, Facebook page, and Twitter account? Great! You’re ahead of the game. Except, after that you sat back and waited for fans, followers, and customers to flood your contact page and phone lines. Just because...
Have you ever written about a topic with authority that your ideal readers are dying to know more about? Even though you may contact all of the top players in your industry pointing them to the post, no links come back to you. No replies from...
So, it’s 2012 and there are a multitude of options for marketing real estate. What should you spend your advertising dollars on? What funds allocated in your budget will offer the biggest reach, influence and return in the new media world? ActiveRain, the largest blogging platform...
More and more agents are turning to Social Media to help sell homes. In fact, more than half of the National Association of Realtors' member agents reported using social networking sites last year, compared with a little more than a third in 2009. Nearly two-thirds have...