This Just In: Consumers Don’t Actually Hate Advertising

With the ability to skip ads, fast forward through commercials, and employ pop up ad blockers, the message to marketers has been clear: consumers don’t want to be annoyed by advertising. It’s a daunting task to reach your audience with your message when they don’t...

11 November, 2015
Why You Should Be Retargeting Your Audience

Retargeting has been a buzzword in the digital marketing industry for quite some time now. Yet advertisers are rarely leveraging it across their marketing mix, despite the strong trends we found below. According to AdRoll, who surveyed and analyzed their retargeting data from over 11,000 US...

22 April, 2015