Paid Ads or Branded Pages?

eMarketer estimates that US social network ad spending will grow 31.6% in 2013. Are brands looking deeper than just pumping money into targeted display ads delivered on social media platforms? 73% of respondents surveyed by Forrester Consulting were found to use Facebook branded pages to deliver...

26 June, 2013
It’s Time for Timeline to Hit Brand Pages

Rolling out in small waves since September, Facebook’s Timeline profile format is finally available for brand pages. While many of the features are the same as the consumer version, Timeline for business pages also adds features not previously available to brands. Instead of posted content having a...

20 March, 2012