From friendly referrals to recommendations from family members, word-of-mouth has always been one of the best influencers in consumer marketing. An opinion grounded in trust and sincerity is effectual and much more likely to prompt action when coming from a familiar source. Companies exercise numerous...
There’s no beating the newest, shiniest apartment project, right? Wrong. Though the appeal of cutting-edge finishes and technologies can’t be denied for certain demographics, with the right branding and positioning, older multifamily communities are seeing occupancy rates increase and even rival their newer competition. Can...
Social Media is an ever-changing platform, but there are three constants you can rely on. First – your ideal buyer is probably on some form of social media (2.8 billion people are using it these days – the same number of people who lived on...
The weather this winter has been unpredictable at best, at least in our neck of the woods. But while the meteorologist’s forecast continues to vacillate between unseasonably warm and unseasonably cold, the housing forecast is telling us just one thing – Spring Is Here! Traditionally,...
Life in the digital age has made ‘set it and forget it’ the go-to mode for managing every aspect of our lives – from paying bills to managing the temperature in our homes. But, if you’re ‘setting and forgetting’ your social media efforts, we have...
Until recently, Commercial Real Estate was an industry relatively untouched by technology. Sure, platforms like LoopNet made the process of marketing a listing easier and younger brokers may have spent some time on a social media presence, but the daily ins and outs of brokerage...
We’re at an interesting point in the real estate industry as a whole. The two demographics with the most spending power are also the two demographics that seem to be set on turning the ‘norm’ on its ear. While millennials continue to draw flack for...
Technology. For a long time, it seemed like integrating high tech features into the daily functions of a home was light years away, something more akin to the Jetsons than reality. But, in just the past few years, smart home technology has entered the public...
Regardless of what happens in the next 12 months, one thing is certain – this will be a year of change and transition. But what do the political changes mean for housing? It’s a question that’s been on the mind of not only our industry...
‘Reality’ TV is usually considered ‘throwaway’ media – something that’s fun to watch, but doesn’t have any real effect on the real world. But, in the world of Real Estate, that’s not necessarily true. We’re all familiar with the Real Estate Reality TV shows –...