It’s Time to Tell a Story.

It’s a question that has haunted marketers for generations, and seems to have only been amplified in the oversaturated digital age – how do you get your consumer to stop and pay attention to what your post or tweet has to say? Even better, how...

Why and How to Use Cinemagraphs in Your Marketing Campaign

Now that GIFs are the stuff of redditor reactions and Facebook Comment strings, what is the next step for the design-savvy marketer looking to use an eye-catching moving image? It’s called the Cinemagraph. Though the term may sound like the name of a course at...

A Social Presence Doesn’t Make You ‘Cool’ Anymore…

This March, Twitter turned 10 years old. That means for the past decade people have been churning out 148 character messages to the world expressing everything from their personal opinions to advertising messages. On average 6,000 of those tweets are sent per second and all...

6 Tips for Choosing The Right Web Design Partner

Selecting the right partner for a complete web redesign can be a challenge for most businesses, especially in real estate development. Most websites tend to be large and complicated because of the high level of information and “searchability” required to meet the needs of its...

Search Engine Optimization
The Simple Guide to Real Estate SEO (Part 2)

  Keywords! Keywords! Keywords! The first place to start with your keyword research is the Google Adwords Keyword Planner, the tool helps you find housing and/or market-related terms that buyers are looking for. Researching primary, secondary, and long-tail real estate SEO keywords is crucial for an SEO optimized...

The Simple Guide to Real Estate SEO (Part 1)

What is SEO? Search engines are the biggest source of traffic for most websites. Search Engine Optimization (SEO) is a ranking process by which a website is found through search engines like, Google, Bing, and Yahoo!. The higher a site is ranked on a search engine’s results...

What Does Your Logo Say About You?

Designing a logo is probably one of the major challenges for real estate businesses across the board. Most real estate professionals, whether at the corporate or agent level, have to be more creative than any other business owner to create a logo that is unique...

Why Should You ‘Like’ Social Media?

As many may well know, simply having a website alone will never guarantee new business, nor does just getting high amounts of traffic and attracting leads. Since social media is the newest kid on the block, many still do not realize its potential for driving...

Top Ad & Marketing Trends to Dominate 2016

  If the past few years have taught digital marketers anything, it’s that keeping up with effective Internet promotion techniques is no easy task as the online marketing and advertising industry grows increasingly complex. A recent Gartner survey reveals that digital marketing is now the mainstream, and 98%...

Can Hashtags Help Your Brand?

Hashtags. We see them everywhere – in Twitter posts, on Facebook, Instagram, and even on screen during TV commercials. While some may find them entertaining, hashtags can be used to find and connect with your target audience, generate conversation, and build your brand on social...