Take a Tip from Retail Giants- The Do’s and Don’ts of Rebranding

It’s been a long and rough five years since the economy took a downturn, and undoubtedly, you’ve seen changes in your business. Now that things are improving, you are probably looking ahead and wondering how your brand needs to change to be prosperous in the...

Still Making These Mistakes in Social?

One of the biggest mistakes brands are still making in social is overemphasizing themselves. Companies are spending time and money to acquire a larger audience so that they can talk at more people, while simultaneously ignoring the fact that those people aren’t message receptacles. They...

The Secret of the Email Signature

If you're a true marketer you are most likely already using your own email signature to provide information about who you are and where you work. If you’re not… do it now! Did you know that you can update your signature to reflect the marketing campaigns...

Improve Your Email Campaign

Getting customers to engage with your email campaign is a big factor in its effectiveness. How do you create a campaign that your customers will read regularly? Content is king, but design is the magic key to the kingdom. If you’ve been sending plain text emails...

Are Retail Brands Easier to Like on Facebook?

According to a Crowd Science survey, branded Facebook pages had the lowest number of “likes” (9% of users). The most popular reasons for “liking” a page tied between showing support and finding the content valuable, both at 28%. Online buyers showed they were more inclined to...

The Benefits of Keeping Your Blog Up to Date

How often do you update your blog? Whether it’s daily, weekly, or monthly (not recommended!), it should be consistent. Your readers come to expect new information regularly from you, and it is far worse to have sporadic entries posted than to have no blog at...