Using QR Codes to Engage

QR codes seem quick and easy – they’re all about convenience. But when you think about it, in order to take advantage of them, they require people to own a smart phone, have a QR reader downloaded and installed, and have their phone handy with...

What is Behavioral Targeting?

The Internet is getting more and more like “Big Brother”… Google guesses what you’re thinking, Facebook serves ads that seem to always correspond with your interests… but what exactly is behavioral targeting and how is it used to advertise? Targeting companies are hired to place a...