Should You Forgo Your Website for a Facebook Page?

Maybe you’re looking at your budget while deciding on your company’s web presence. You look at the costs of building and maintaining a website and you look at Facebook. You’ve been told you need both, but you’re not so sure. There are currently 40 million active...

Keeping Stock of the Basics

It’s so easy to be mesmerized by all the shiny digital capabilities of marketing these days. Animations, ads that follow you around the web, personalized messages, geotargeting, behavioral targeting… but these campaigns have no magic power if you forget the basics. It doesn’t matter how...

How to Allocate Your Real Estate Marketing Budget

Is print dead? Do you pay for social media? Does your website need a facelift? These questions can leave you wondering how to get the most bang for your buck when it comes to modern marketing. For the best ROI, you should be prepared to address...

Why You Need the Cloud

These days it seems as if you need constant connectivity between home and work. Dropbox and Google Drive are gaining serious traction as a way to keep your files accessible from both locations. The next step? Keeping the same connection on the job site. Cloud-based software...

Direct Mail is Hot Again – Huh?

Say what? But direct mail and other print products are dead – this is the digital age! So we thought. According to Blog Notions, here we are in 2014 and guess what - direct mail is the hot new media. Think about it – everyone is...