WIIFM?

Though it may look like the call letters for your local radio station, answering the acronym WIIFM is actually one of the most surefire ways to create a successful marketing campaign in 2016. But, what does it mean? And how does it affect my marketing?   “What’s...

The State of The Market: Spring 2016

Spring is upon us, and with it comes real estate’s busy season. But, what should sellers and buyers expect to see in the next few months? This year, lots of growth and demand! Here’s a look at some of the real estate market trends that...

What’s Next in the Real Estate Game?

  Every major college and NFL football team sees its game plan shaped by its offensive and defensive coordinators, working in concert with the head coach in order to stay ahead in the game. For real estate, 2016 will see investors, developers, lenders, users, and service firms intertwined...

Are Millennials Re-defining the American Dream?

The housing buyer market is low, but not for reasons you may think. The Millennial buyer market is a completely different market than that of Gen X, or even Boomer generations. Because of economic changes that have swept across the nation over the past two decades,...

A New Theme for Master Planned Communities

Since the Great Recession there has been a new era in real estate development, an industry that suffered some of the downturn's most severe effects. Builder Online reports that a new theme has emerged in master planned communities: connectivity. No, not digital connectivity. That’s sort of...

The Advantages of Buying a New Home

Today’s builders believe their competition is simply other new home communities, but in reality it’s not. Homebuyers are looking at existing homes when they set out to make the big purchasing decision. How do you position yourself to get through to these buyers? When you lay...

Builders Need Social Media to Survive

Building codes and new technology are not the only things builders must stay up to date on. The way consumers look for homebuilders has changed. Of course, word of mouth is still top dog, but WHERE those conversations are occurring is what’s new. If builders...

Single Female Boomers May Be the New Target Market

Did you know that 28 million, that’s 37% of America's 76 million baby boomers, are single females? According to the National Association of Realtors, single females account for one out of every five home purchases. This unique demographic is rapidly becoming the new target for...

The Burbs – Not So Remote Anymore

Most metro areas used to keep it simple: Downtown, Intown and the Suburbs. According to Builder Online, this calculation is being rethought as suburban town centers grow increasingly walkable, making the 'burbs every bit as appealing as the urban core. Builders that used to focus on...

Ups and Downs for New Home Construction

Metrostudy and Builder Online share that housing starts rose by 6.3% in September, which places activity 17.8% above September of last year. What obstacles are new home construction facing, and what’s playing in its favor? The challenging The recession brought a great number of people who now...