Why Go Retro?

Retro branding is taking hold of the advertising world when it comes to builders! According to Builder Online, these “Grandpa graphics” are modernized versions of vintage 1940s and 50s images that evoke a bygone era focused on handmade quality and business deals done on a...

Construction Spending Up for Multifamily Residential

According to EyeOnHousing.org and the latest Census, there are significant gains in single-family and multifamily residential construction spending from just a year ago.  In fact, multifamily construction spending increased 38.4%. While the home improvement component of residential construction spending is down 2.2% from the past year,...

Do You Nurture Your Old Leads?

Typical leads for builders convert to sales within 45 days, but some prospective buyers don’t make a decision in that time frame. Do you dismiss them or continue to nurture them? Is it worth it to have a long-term follow up strategy? Builder Online recently shared...

Why You Need the Cloud

These days it seems as if you need constant connectivity between home and work. Dropbox and Google Drive are gaining serious traction as a way to keep your files accessible from both locations. The next step? Keeping the same connection on the job site. Cloud-based software...

How Builders Can Convert Online Leads

Builders are warming up to the importance of having an effective website that’s easily navigated and SEO-rich. But even the most well laid out site won’t help sales conversions if online leads are not being handled. Naturally, online leads used to only refer to those generated...

Single-Family 55+ Housing Market is Back On the Rise

According to the NAHBs latest 55+ Housing Market Index and eyeonbuilding.org, builder confidence in the single-family 55+ housing market for the first quarter of 2014 is at its highest. Compared to the first quarter of 2013, the single-family index increased 4 points to a level of...

Home Offices are Shrinking Again

Once again, according to the National Association of Home Builders, home offices are shrinking, making way for one of the biggest trends in residential real estate – the pocket office. A pocket office is a small space devoted to paying bills, budgeting and other household affairs...

Multi-Gen Homes – Back in the Spotlight

New homes are back and they’re more than 20 percent larger than a resale home as builders across the country added more space to accommodate post-recession lifestyles: three generations living under one roof. This type of arrangement is becoming the new norm: grandmother, mother, and college-aged...

What Do Buyers Want?

A recent survey by the NAHB reveals what prospective new-home buyers desire—and what they’re willing to pay for it. As the economy recovers pent-up demand is released and we see housing markets stabilize. As builders and buyers return, they are asking the next logical question: what...

Marketing Ideas for New-Home Sales

The housing market’s recovery is undoubtedly good news for builders, but years of “bare bones” marketing efforts and the explosion of social media as a major player have left many in the dark about sales and marketing strategies in the new world. Here are some solid...