Should You Forgo Your Website for a Facebook Page?

Maybe you’re looking at your budget while deciding on your company’s web presence. You look at the costs of building and maintaining a website and you look at Facebook. You’ve been told you need both, but you’re not so sure. There are currently 40 million active...

Is Your Facebook Page Working for You?

Twitter and Google + may have millions of users but no other social network is as powerful as Facebook. If your business doesn’t have a Facebook page you are missing out on a huge potential audience, high engagement levels and targeted traffic. But even if you have...

Goodbye Vanilla Facebook Pages

Now that every company seems to have a Facebook page, it’s no longer enough for yours to be plain corporate vanilla. Having a page with a logo as the main identifier and a handful of status updates posted periodically simply won’t cut it. You need to...

It’s Time for Timeline to Hit Brand Pages

Rolling out in small waves since September, Facebook’s Timeline profile format is finally available for brand pages. While many of the features are the same as the consumer version, Timeline for business pages also adds features not previously available to brands. Instead of posted content having a...