2019 is the last year possible to see the maximum benefits of investing in an Opportunity Zone, a program that offers tax incentives for investments in low-income areas. And according to some, we will likely see an influx of investors trying to capitalize on that...
Even if the traditional mall isn’t the entertainment epicenter it once was, mixed-use spaces and the like have still found use for the classic mall blueprint. One of the most familiar elements brought over from the mall era is the anchor tenant. The business that “anchors”...
In the real estate industry, the yard sign is almost as common of a networking tool as the business card. This signage serves as a lead generator that can help agents garner new business while closing deals with current prospects. The Look Similar to designing a...
Temperatures across America reached record lows last week. During the kind of brutal conditions that have marred winter 2019, homebuilders have to strategize the safest, most cost-efficient way to build new housing. Safety must be the number one priority on any project. Construction workers need adequate...
Living in the digital age doesn’t mean shopping at physical stores is a relic of the past. Consumers are still frequenting brick-and-mortar locations, even if their product research starts online. As a matter of fact, online retailers are expanding into physical stores to capture customers...
The New Year is finally here! Not only is the Idea Associates team ecstatic about what’s to come, we also enjoy taking this time to reflect on everything we accomplished in the previous year. Here are a few of our proudest achievements from 2018. Marketing with...
Marketing professionals spend no shortage of time, money, and resources in an effort to successfully promote their products and services. Though many of the strategies used by industry professionals are effective, it’s hard to beat the influence of word-of-mouth. Happy customers are your greatest advocates,...
Marketing is a fast-paced business that often requires spontaneous creation and decision making. This on-the-fly style certainly works when reacting to current events and creating relevant content, but a more methodical approach is necessary in order to sustain consistent success year-round. With the New Year...
As I was traversing the dozens of stores and restaurants in Ponce City Market, a thought crossed my mind. “Isn’t this basically a mall?” The decline of shopping malls in America is nothing new, but I’ve found myself fascinated by their epic demise when mixed-use...
Marketing isn’t all glitz and glamour. Staying in tune with what’s cool now is important when promoting a brand but some clients need help creating emotional messages that never go out of style. When working with clients that provide care-based services, you’ll have the opportunity...